KEYWORDS & LONG TAIL KEYWORDS
It used to be simple, someone searching for a holiday would type ‘holiday’ into a search box. Today they are more likely to type something like ‘all-inclusive holiday in the Caribbean’ (Long Tail Keywords). Knowing what your target visitors are searching for is the first step to good SEO. A little time and effort spent now on Keyword Research will put your website on the right track for Page One exposure.
To start your Keyword search, think of the phrases that potential visitors might use to find your product or service. Make a list of as many as you can think of. Then put them into the Keyword Search Box HERE and see which are the most relevant,
You only need one primary phrase per page of your website or Blog. The reason for this is that you want tom avoid duplication which can cause you issues. You could end up competing with your own pages.
Page Title - Primary phrase / keyword and Brand
Page Content - Backing up what the page title says
Choose keywords that support your content or consider modifying the content to match stronger keywords. Don't worry too much about getting the keyword into the page as much as possible, but you can use a range of synonyms and LSI* keywords to further increase the page diversity. Be as descriptive as you can in your content but avoid overusing the same phrases
*Latent semantic indexing (LSI) keywords are keywords related to your topic, Google's Panda update means that they are looking as much for a topic match as a keyword match.
Read the Tutorial on Keyword Research.
If you are too busy running your business to do the SEO yourself, we offer a bespoke SEO service. Unlike any of our competitors, we offer a unique proposition: It’s simple really. We get results. And if you don’t rank, you don’t pay! Find a quick overview of this service HERE
If you do not have a dependable keyword research tool, this is a great place to develop a platform for your search. WordTracker can help give you ideas for expanding your research through the referral term suggestion tool.